Visual Merchandising Leadership · Luxury Retail
Senior Visual Merchandising Executive
Luxury retail visual merchandising leader turning brand vision into consistent, sales-driving stores across retail, outlet, wholesale, and concessions, with 24 years at Giorgio Armani.
Butler, NJ · Open to New Jersey & New York City roles
Most Recent Role
Giorgio Armani Corporation · 2018 – 2026
Retail, outlet, wholesale & concessions across 11 states
Outperformed company average, 2025
Region finished at −14.65% year over year vs. a −20.6% company average, driven by data-led floor sets and business reaction plans.
Directed visual strategy across an 11-state retail, outlet, and wholesale region, overseeing up to 51 locations including Macy’s shop-in-shops and Dillard’s doors.
Led the region through a major restructuring, from 45 wholesale doors to a focused portfolio of 7 retail stores and 3 concession shops.
Executed monthly floor sets across 10 to 24 stores through both in-person leadership and remote management, using strategic product placement and targeted business reaction plans.
Built PowerPoint zoning maps, store visual direction, and before/after photo recaps for HQ leadership.
Created floor set execution guidelines and weekly visual checklists that were adopted company-wide as standard tools.
Mentored three associates who advanced into Senior Regional Visual and Area Visual Manager roles across the company.
Signature Initiatives
Three initiatives from 2024–2025, each built in one location or region and then adopted as the model for others.
Retail · Company-wide
Created a monthly program of scalable, replicable window concepts so every store could execute on-brand windows with consistent quality, regardless of team size or visual experience.
Retail · Holiday Pilot Store
Selected to lead the Black Friday pilot store setup. Developed the floor plan, product placement strategy, and a high-traffic flow model that improved customer navigation.
Concessions · New Store Openings
Led the end-to-end visual launch of three new Armani Exchange concession shops inside department stores, from initial build-out through grand opening, on aggressive timelines.
Portfolio
Windows, floor sets, tables, and shop-in-shops across Armani Exchange retail, outlet, wholesale, and concession doors. Select any image to enlarge.
Career
Grew from visual execution into store operations, product management, and regional leadership, working across New Jersey, Massachusetts, Washington D.C., and Georgia.
2018 – 2026
Regional visual leadership standardizing execution across Northeast and Southern markets.
Promotion
Commercial oversight of multi-channel product performance.
Promotion
Category management aligned to seasonal direction.
Promotion
Store leadership beyond visual: opening daily, driving on-floor business decisions, full-floor merchandising, and supervising sales associates.
Promotion
Ownership of seasonal floor sets and presentation precision.
2002
Foundation in visual merchandising execution and brand standards.
A monthly visual agenda with weekly task breakdowns and step-by-step guides, standardizing planning discipline and execution.
Adopted across the Northeast regionExecution standards that kept every floor set consistent, whether led in person or remotely.
Adopted company-wideA guide directing store teams on tactical merchandising moves to capture immediate sales, giving leadership a scalable tool for commercial responsiveness.
PowerPoint zoning maps, store visual direction, and before/after recaps reported to HQ leadership.
Expertise
Strategic retail vision, multi-unit field leadership, and the digital tools to plan, document, and measure it.
Education
Montclair State University, Montclair, NJ
Graduated cum laude
Education
County College of Morris, Randolph, NJ
References
Including three former Armani supervisors spanning 2008 to 2026.
Contact
Open to senior visual merchandising leadership roles in New Jersey and New York City after 24 years with Giorgio Armani.